Category Archives: media

Confronting the friendly giant called “The Media”

The media sometimes comes across as a scary monster. Being a visual thinker, I always imagined it to be a big creature sitting behind a desk chewing papers. To sum it up in one word…it seemed intimidating. As of late and out of my personal experience as an entrepreneur, I can safely say…the media is and can be a friendly giant. 

The perception exists that the news and media only focus on the bad and scandalous bits of the day, however, they also want to feature good news. If you have a newsworthy article or product, they want to hear from you. Maybe you are not visible enough!

I want to share a few tips from my experience as an entrepreneur approaching the media over the last few years:

1. Make a list of the media platforms you would like to be featured on – tv, print, blogs, newspapers, etc. Study them and see what kind of content they feature.

2. Do an e-introduction. Start by sending a short email, introducing yourself and your business. Follow this up with a telephone call. Find an angle to introduce your product or service to them. Maybe quote an excerpt from an article and use that as an entry point to the discussion.

3. Cultivate the relationship. Be honest and friendly. Do not exploit their position by submitting content that is offensive or of no value. Always submit content that would add value to their subscribers and readers.

4. Ask what they want and need. The media industry work according to planned schedules and you can use this to your advantage. They have themes for each print and if they are willing, ask them for a list of their themes for the year so you can be better prepared when launching a new product.

5. Supply them with high res images of your product and good copy. Would you believe me if I told you the pic below was taken on my bed with a smart phone? With a little light and imagination (and some editing), I managed to take a product picture that I could send to a magazine and they featured it! If you can, pay a photographer to take good quality pictures. Good pictures will assist you in getting new customers and following!

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6. It helps when your product has a great back story i.e. of creating employment, rags-to-riches, etc. As a Social Entrepreneur, the story of my life and business is all about restoring both products and people. So, tell your story and how you are impacting the world in a positive way. People want to know the person behind the product.

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7. Focus on the human element. If your business has a strong social message, proclaim it! Use your voice to raise relevant issues of the day. For example, I have decided to use my designs and products to raise awareness regarding my opinions. Instead of venting about it on social media, I now let my products talk for me, in a more constructive manner.

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8. If at first, you don’t succeed, try again. Listen to their advice and criticism. Ask them to give you advice on how to improve your submission for the next time.

9. Be visible on social media. Much of my media coverage has come because I am consistently visible on social media, my blog, and other on-line platforms. Possible investors and journalists are always on the look-out for potential and if you’re active on the web…they will find you! Be sure to have a consistent message throughout. Also, consider what you say! It can either benefit you or be to your detriment!

As business owners, we wear many hats, and whether we like it or not, being our own public relations people is one of them. Building healthy relationships with editors of newspapers and magazines is crucial, especially more so when you have a physical product to present to the market. The same applies for on-line news platforms and radio. 

Get over your fear, and start by contacting them today!

First appeared on Lionesses Of Africa

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Our lamp featured in SA Home Owner

I am always super excited when my work gets noticed by the media! Especially more so when my design inspiration is considered a touchy subject!

Here is the printed text:

“Inspired by her return to the Western Cape, Lizl Naude’s slave bell desk lamp re-purposes discarded wood and tin cans to create a beautiful, functional homage to those who built this land from the ground up.”

 

I posted about the Slave Bell Lamp a few months ago. Read about it here.

#grateful #rememberingslavery ❤

 

 

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Behind the scenes of CGTN Interview

What a crazy few weeks for Lilly Loompa!

Crazy but good! In April our work was picked up by an International News Bureau, Chinese Global Television Network (CGTN) and they visited our workshop in Cape Town, South Africa, to document what I do!

Here are some behind the scenes pictures, courtesy of my dear friend, Natalie Gabriels.

Testing!

 

A little bit more relaxed now!

 

Leon is such a great guy…made me feel really relaxed!

 

Get to work!

 

Demonstrating the making of a product

 

You feel so much pressure when people are watching you’re every move!

 

The making of a Triangle tin can lamp

 

Pic of our product in SA Homeowner Mag

 

And that’s a wrap!

Julie Scheier is the correspondent who contacted me. Unfortunately she could not attend on the day. Leon Hagen who conducted the interview is such a great guy! He made me feel very relaxed and never once put pressure on me! A genuine nice guy…with almost 30 years experience in TV.

Here is a link to the segment:

It is certainly true that the TV adds a few pounds! Whoo-eh-eh! I blame these wonderful Cape Town koeksisters and my lack of discipline!

All in all…a wonderful experience. I am truly blessed!

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