Upcycling a fish can: The journey of the humble “Toona can”

Who would have guessed that one of my smallest products, would become my most popular?

The idea to upcycle a can came to me about a year ago when I developed the Pea can stationery holder. Read about it here.

 

As I was designing a product for specifically the tourist market, I realised that this specific can was not practical in terms of size and packaging. So I went back to the drawing board!

I started designing a few icons and lids for the tuna cans…yes…fish cans. They immediately started selling, but the product development was far from done.

I went on to work on a few different ranges from animals to plants, etc. I also had a set-back when the supplier’s laser machine packed up. I quickly had to find another supplier to help me roll out the product fast enough to satisfy the demand.

I found a great supplier who helped me refine the product even further. Since then, I have been supplying some tourist shops in and around the city.

However, we needed another platform to officially launch our product into the market. So we recently took part in an awesome local platform for handmade creativity, called Kamersvol Geskenke, or KAMERS/Makers.

Chatting to clients

Explaining the benefits of the product

 

Gained some new fans!

 

Tuis Home Magazine loved it!

 

A picture sent by a fan/client after the show

 

The response to the product has really surprised me. Not that I didn’t expect it…I LOVE IT! It really is such a cool way of upcycling tuna cans!

 

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